Product Design + Brand Strategy
15+ years of experience. Los Angeles, CA.
A large project for Hachapuri, a chain of Georgian cafes. The “X” symbol in the logo echoes the first letter of the name in Russian, and the logo’s shape recalls a foundational Georgian dish called “penovani,” a piece of dough wrapped around cheese like an envelope. The brand identity itself contains the font Georgia — the birthplace of hachapuris. The fun drawings on the T-shirts match the stickers on the delivery boxes. We also made a simple and functional website. A nice, delicious project.
