Product Design + Brand Strategy
15+ years of experience. Los Angeles, CA.
Odessa-Mama is a humble restaurant chain that prides itself on serving delicious Odessa-style food. This is one of my best logos — the word ODESSA spread out like sand, while MAMA is drawn into the ocean waves. In the first version of the branding, the colors of the Ukrainian flag were used in nearly all aspects of the POS displays. Three years later, when three affiliate cafes had opened, I redesigned the entire menu with illustrations of the food included inside. To this day, I still periodically design various promotional materials for this company.
